Hiring your first employee

Hiring your first employee

Job Description

The first thing you need to do, once you have decided you need to hire staff, is too write the job description, this will enable you to clarify what exactly it is you require from an employee and will also help you to write the job advert. The job description needs to include; job title, job description, the mains tasks and responsibilities along with wages, location, hours and basis. You will also need to include, knowledge, skills and qualifications desired or essential.
Advertise for the role
You can advertise your jobs;
Online- This is the more popular choice and less expensive than the more traditional choices. Popular places to advertise online, are:

  • • Reed
  • • Indeed
  • • Universal Jobmatch
  • • Gumtree
  • • Extremidy Advertising
  • Newspaper
  • Recruitment Agencies
  • Your own website
  • A notice in your window

Shortlist and interview candidates
Once you have shortlisted your candidates, based on their appropriate job description and their cv you will need to invite them in for an interview.
Before the interview, you’ll send each candidate a warm, friendly email message reminding them of the date and time for the interview, the job title they’re interviewing for and the names and titles of the people they will meet at the interview.
On the interview day, this will be your chance to get to know your candidates by asking them a few questions and allowing them to ask you questions. Here’s a few things you can discuss.

  • What is this company all about? What do we do?
  • What is (the interviewers) role?
  • What is the job role?
  • Why are you hiring?
  • What will the candidates job entail?
  • What are the working hours, pay schedule, and general operations of the job role?
  • What is the training and career path opportunities for this job?

You will need to ask your candidate a few questions to help you to get to know them a little better, here’s a compiled list of questions to get you started:

  • What prompted you to apply for this job? What interested you the most about this position?
  • What are the three most important attributes or skills that you believe you would bring to our company if we hired you?
  • How do you go about continuing to develop your professional skills and knowledge?
  • If I were to poll everyone you’ve worked with, what percent would not be a fan of yours? Then, if I were to interview these people, what words would they most frequently use to describe you?
  • What’s the biggest decision you’ve had to make in the past year? Why was it so big?”
  • Why should we hire you?
  • Why do you want this job?
  • How do you handle stress and pressure?
  • What are your goals for the future
  • Do you have any questions?

Decide on candidate
Once you have held all the interviews for the role, you will need to decide on a candidate. The candidate you choose to hire will solely be based on your decision, after you determine whether they have the necessary skills, qualifications and experience, which you would have gathered from the job description, and you have completed the interview, which should have given you a better idea of how your candidate thinks and why they want to work for you. You will then have to decide who is best for your company, which should be based on your company’s culture and what the job entails. You should also talk it out with the other interviewers if possible to see their thoughts, but ultimately its your decision. Just ensure that your final decision is not based on a discriminative basis. Learn more here about avoiding discrimination when hiring.

Complete checks and provide a written statement of employment
Decide how much to pay someone – you must pay your employee at least the National Minimum Wage which is currently £7.83 (April 2018).
Check if someone has the legal right to work in the UK.
Check if you need to apply for a DBS check if you work in a field that requires one, eg with vulnerable people or security.
Get employers’ liability insurance .
Send details of the job (including terms and conditions) in writing to your employee.
Tell HM Revenue and Customs (HMRC) by registering as an employer – you can do this up to 4 weeks before you pay your new staff.
Check if you need to automatically enroll your staff into a workplace pension scheme.

Extremidy is a business management company. Our aim is for small businesses to, connect, grow and succeed, by providing them with support, networking and assistance. Please like our Facebook and Twitter page to keep informed of all our news and helpful business advice.
Extremidy Team

How to Create an Effective Marketing Plan

How To Create An Effective Marketing Plan

A marketing plan is another vital document that all business owners should have and works hand in hand with your business plan. Where your business plan gives you a roadmap to direct your business a marketing plan allows your business to understand how it will get there by providing necessary steps to help you establish strong customer relationships. A marketing plan will also need thoughtful planning and research to produce a useful, beneficial document. Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing departments on the process of marketing i.e. what is going to be achieved and how we intend to do it.

What you need to think about when creating your marketing plan:

Market identification

It is important to clearly identify the market for your products and services, as well as explain your Unique Selling Proposition (USP). Your plan should include:

Market analysis – what is your market? What is your position within that market? Is it a niche market?

Sector growth – is your market growing, declining or has it reached a plateau? Is it becoming more specialised?

Customer base – what are your customer demographics (e.g. age, sex, income, location) and psychographics (predisposition, influences, lifestyle)? What customers offer the best prospects for you? What evidence do you have that they need or desire your product or service?

SWOT analysis – identify your business strengths, weaknesses, opportunities and threats

Which segment? How will we target the segment? How should we position within the segment?

Why this segment and not a different one?

Define the segment in terms of demographics and lifestyle. Show how you intend to ‘position’ your product or service within that segment.

Marketing mix

Once you have identified your position in the market, you next need to formulate your marketing mix. This is the combination of:

Product – this refers to the products, services, add-ons, installation, upgrades, after-sales support, etc that you offer the customer. Is the product Sold individually, as part of a bundle, in bulk, etc?

Price – putting your product or service on the market at the right price is crucial. How tight are your margins? Will you cost plus, skim, match the competition or penetrate the market?

Place – do you sell your products from a fixed physical location or do you sell over the phone or internet? How far does your business stretch geographically? Will you market direct, use agents or distributors, etc?

Promotion – Which media will you use? e.g sponsorship, radio advertising, sales force, point-of-sale, etc? Think of the mix elements as the ingredients of a ‘cake mix’. You have eggs, milk, butter, and flour. However, if you alter the amount of each ingredient, you will influence the type of cake that you finish with.

Brand Positioning

Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a market. What is your brand-positioning statement for your target customers? It should be a simple declarative sentence of how you will meet your customer needs and beat the competition.  The best positioning statements are those that are single-minded and focus on target customer needs. Ultimately, your brand and what it symbolizes for customers should be your strongest competitive advantage.

Competitor analysis

Your marketing plan should also include a thorough assessment of the competition:

Who are they?

Where are they based?

What are their product lines (services offered)?

What are their prices?

How many employees do they have?

What are their strengths and weaknesses?

What is their market share?

What ads or promotions are they running?


You should have SMART objectives/goals.

Specific – Be precise about what you are going to achieve (set real numbers with deadlines)

Measurable – Quantify your objectives (Ensure you can track your goals)

Achievable – Are you attempting too much? (It can be challenging but make sure it is possible)

Realistic – Do you have the resources to make it happen (Be honest with yourself, are you capable)

Timed – State when you will achieve the objective (Set a deadline)

If you don’t make your objective SMART, it will be too vague and will not be realized. Remember that the rest of the plan hinges on the objective. If it is not correct, the plan may fail.

Promotional activity

Clearly state whether you will use direct marketing, public relations, advertising or sales promotions to carry out your marketing campaign. Be warned – advertising and public relations campaigns can be expensive, so it is important that you spend wisely and evaluate the effectiveness of your campaigns.


Your marketing plan should state the annual marketing budget, as well as an itemised list of expected expenditures. A projection of expected returns on marketing expenditure should also be included.

Once strategies have been identified for each channel, you need to figure out your strategy. How much are you willing to spend in each channel? What outcomes do you expect to see? What tasks do you need to accomplish for each step in your process? Creating a well-defined list of budgets, goals and action items, with appropriate personnel assigned to each, can help make your marketing plan a reality.


Your marketing plan should not be set in stone; certain factors may make it necessary for you to adapt or modify your plan, for example, changes in:

Trading environment

Government policies

Lifestyle trends





Multiple Channels

While these steps are a good starting point, companies also need to incorporate multiple channels into their marketing plans. Some of the most popular channels for today’s businesses include:

Social media marketing

Social media has become an essential part of businesses’ marketing plans. Businesses that have yet to realize the opportunities that Facebook, Twitter, Google+, LinkedIn and other networks provide them are missing out. First you need to work on the content you will be delivering, find where your customers are and then consistently post relevant useful, branded information to your customers.

Email marketing

Though email marketing may not be as new of a concept as social media marketing, it is an effective and popular choice for many small business owners. Companies can implement email-marketing techniques in a number of ways, including newsletters, promotional campaigns and transactional emails. Companies such as MailChimp and Constant Contact make it easy for companies to manage their email campaigns.

Mobile marketing

The popularity of smartphones and tablets has helped to change the way companies target their customers. As a result, companies are looking to implement strategies that reach customers on their devices.

Mobile marketing should not be considered a mere extension of email or online marketing, however. Since many consumers have a mobile device with them at all times, texts and push notifications will almost certainly be seen by the recipient.

Next steps

In order for your marketing plan to be effective you need to, discover what you would like your marketing efforts to achieve. Are you hoping to see increased sales or traffic, or new client contacts? Set six-month milestones for each channel, and compare the results against prior efforts and your expectations. How will you measure your success? What do you do when a marketing platform is under-performing? If your efforts have fallen flat short, go back to the basics. Asking your customers to complete an email survey about their social media habits in exchange for a coupon or discount may give you useful insight into relationships between customer demographics and your marketing efforts.

Finally, write a brief summary at the beginning of the plan. This will help others to get acquainted with the plan without having to spend time reading it all. Place all supporting information into an appendix at the back of the plan.

Extremidy is a business management company. Our aim is for small businesses to, connect, grow and succeed, by providing them with support, networking and assistance. Please like our Facebook and Twitter page to keep informed of all our news and helpful business advice.
Extremidy Team

Why Do Businesses Fail?

Written By: Naomi Fisher


When you finally take that step to start your business you obviously don’t plan for it to fail, but if you knew what the reasons where that businesses do fail, what would you do about it, to ensure it doesn’t happen to you.

Here’s a list of reasons why businesses fail and a list of solutions of how to combat the problem.


Why businesses fail


Not being uniqueResearch your competition and offer something that they are not.
Losing sight of your core valuesCreate your values from the beginning and ensure all new staff know what they are.
Not listening to their customers and failing to recognize their needsCheck in regularly with your customers by getting feedback and delivering surveys.
The business model concept is unprofitableCreate a financial plan to see if your projected income is more than your expenses
Poor overall managementIf you do not have adequate managerial experience hire somebody who does
Expanding to fastWhen you’re ready to expand, update your business plan to ensure  it is worthwhile
Insufficient capital and financingYour financial plan should tell you how much capital you need to start, if you cannot raise it all, cut back on your expenses.
Inadequate location, online presence and marketingResearch the best location for your business from the beginning and ensure you have a website and a marketing campaign.
Lack of planningCreate a business plan
Run out of cashEnsure your expenses don’t exceed your income.
Not realizing what it takes to start a businessGet advice from people who have been there and done it.
Not getting paidSet up a credit policy, ensure you do a credit check and follow up on your policy if they don’t pay.
Hiring the wrong peopleDon’t interview future employees alone and don’t hire people who are exactly like you, you need variety and people who will do the job you won’t.
Not having any goals and directionCreate your goals from the beginning to help you find the direction you should be heading.
Not adapting when the market change’sBe flexible and understand things do change
Wasting money on marketing that isn’t workingTrack you marketing efforts
Not investigating your marketResearch your market from the beginning



Many of these problems can be combated by having a business plan from the beginning of your journey, it is your road-map to steering through the many challenges and obstacles your business will face, but it will also allow you to understand where your business is headed and the direction you need to take.


Extremidy is a business management company. Are aim is for small businesses to, connect, grow and succeed, by providing them with support, networking and assistance.
Extremidy Team                                                                                                                                                                                                                                                                                                   www.extremidy.co.uk

How to get more followers on twitter?


  1. The more people you follow, the more that are likely to follow you back.
  2. Post content regularly increasing your chance of engagement and visibility.
  3. Make sure your bio is professional, complete, and represents you and your business well.
  4. Use relevant hashtags in your posts.
  5. Ask for retweets.
  6. Include images with your tweets.
  7. Promote your Twitter account on all your marketing materials, and social media.
  8. Tweet more on the weekends.
  9. Reference users in your tweets. they are more likely to engage with your tweets when they’re mentioned by name.
  10. Use a follow button on your website or blog.
  11. Tweet motivational or inspirational quotes. These are great for getting retweets.
  12. Respond publically when your response would be useful to others.
  13. Display interesting or popular tweets in a blog post to entice your website visitors to follow you on Twitter.
  14. Have an eye catching tweet at the top of your stream, so when people view your profile that is what they see first.
  15. Ask your email subscribers to follow you on Twitter.
  16. Help others as well as pushing your own stuff.
  17. Tweet the same content multiple times, to give people a chance to catch it.
  18. Tweet often, but not in bursts.
  19. Be a generous retweeter.
  20. Add questions in your retweets (if possible) to increase engagement and visibility.
  21. Share news that’s relevant to your audience. News is one of the most retweeted types of content.
  22. Regularly offer your followers exclusive coupons.
  23. Don’t buy fake followers.
  24. Make sure you have a tweet button next to each and every post on your blog.
  25. Use Twitter cards to increase visibility and engagement.

10 steps to increasing your Facebook likes

10 steps to increasing your Facebook likes

  1. Firstly, you need to create a Facebook business page, which is different from your ordinary personal page.
  2. Your business page needs to be optimized by ensuring that you have a welcoming title page, an appropriate description of your business and that you are posting interesting content.
  3. Although you have now created a business page, your personal page is still useful, you still need to ensure you have friends on your personal page as they are more likely to share your posts and you can get them to like your business page.
  4. Have a Facebook like box on the sidebar and below each post on your website.
  5. Share relevant content such as updates about your website.
  6. Sharing lists as posts and not just links is a good way to increase engagement, there’s more of a chance that they may actually read what you have written.
  7. Ensure to include images, videos and info-graphics and not just plain text. Its more appealing.
  8. Entice people to follow your page by offering incentives such as contests, discounts and regular updates.
  9. Promote your content and business page on your other social media pages and your website.
  10. Use the Facebook ads, stay within your budget, you can test it out for a few days and set the maximum your willing to spend and see if it works for you. Ensure that your ads are interesting and what your customers will want to know, in order to get them to view your content and like your business page.